Did You Know? Music has always had an impact on humans

Music has always been a powerful part of human culture, but did you know that the philosophers of ancient Greece believed that music could shape our morals and character?

Read further to see how this could be relevant for your your business.

Musical ethos theory, has deep roots in Greek philosophy, especially in the works of Plato and Aristotle. They believed that different musical scales, rhythms, and melodies could fundamentally influence people's emotions and behavior.

But, ethos theory is not just a philosophical relic. Even today, we see how music is can have an influence on both emotion and moral. In film and video game music, composers create atmospheres that manipulate our feelings — a triumphant melody can make us feel brave, while a sad tune can bring tears to our eyes.

This philosophy continues today, even in commercial contexts like retail experiences. When music is carefully selected in retail stores, it creates an atmosphere that influences the customer’s mood and buying behavior. For example, a calm, harmonious melody can create a relaxed and pleasant atmosphere, encouraging customers to spend more time in the store and increase their likelihood of purchasing.

With over 15 years of experience helping brands with in-store music, Liveqube is a reliable partner in creating the right atmosphere to enhance the customer experience and improve the customer journey.

Try out Liveqube for free, here